B2B Marketing - Interview with Mark Donnigan

B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.The buyer's journey refers to the

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Mark Donnigan Startup Marketing Consultant

In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Funnel no more exists, as well as various other realities about contemporary B2B advertising and marketing. We go over just how the buying trip is currently completely fragmented as well as the manner in which community building can aid marketing prof

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Mark Donnigan Startup Marketing Consultant

In this hard-hitting episode on the B2B eCommerce Podcast I shared my considering why the Sales Channel no more exists, as well as other realities concerning modern B2B advertising. We go over just how the acquiring trip is currently entirely fragmented and also the way that community building can help marketing experts retake control of the discov

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